Michael Hallam from the Small Green Consultancy talks about the Food Loop Game and how food shoppers are encouraged to play with their food.
The aim of the game is to turn customers into players, by encouraging them to submit receipts from food purchases. These then get converted into points. And, as we all know, points mean prizes!
Last Friday Dawn Keyse, a Food Loop Game player, collected a £10 prize for quadrupling her spending points before anyone else- a challenge set by the game. She collected her prize in the recently opened Radish café and deli on New Street.
Prizes are small and are awarded for fun. However, the real aim of the game is to build upon the work done by the New Economic Foundation on ‘the local multiplier effect’. (Money spent with locally owned and run businesses is more likely to stay in our local economy longer as these businesses go on to buy from other local businesses). The Food Loop Game is designed to test this theory by encouraging local businesses to participate in the process and demonstrate that they are managing to re-spend their customer’s (player’s), money with other local suppliers. When they do this their customers (that are playing the game) get additional points.
Essentially the Food Loop Game tries to make our money work harder in our own local economy.
Current estimates put the local re-spend at 50%, which, over time will double the original amount spent. If we can get this re-spend up to 66% we can triple the amount of cash in our local economy. At 75% re-spend the original amount is quadrupled, which means there is twice as much money moving around the local economy compared to usual. This is the ultimate prize that we are all aiming for.
28 players have now spent £5,528 with 96 local food and drink businesses. 70% of this money has gone on to be re-spent with other local food and drink businesses. This translates as an extra turnover of £3,918! The game hopes to track this money as it is re-spent even further.
Over time we expect the positive feedback evidenced by the game to encourage more local businesses to source and spend more locally.
To find out more, or to play the Food Loop Game, visit lancasterfoodloopgame.weebly.com