Macey Rainbow is part of a movement challenging key players in the food system.

Bite Back 2030 is a youth-led activist movement challenging a food system that was set up to fool us. Currently, in the UK, nearly one in three children are at risk of developing food-related illnesses in the future. This is entirely preventable, and we are taking action to challenge everyone who exploits our health for their profits.

Too often, only the wealthy can afford the food we need to be healthy. Therefore, we have established numerous campaigns to call on the government to hold big food companies to higher, healthier standards and ensure that all children have access to nutritious food throughout their school day.

Our Free School Meals campaign is about more than free school meals. It’s about justice and equity. After acquiring a quarter of a million signatures on our petition to extend free school meals to all children living in poverty, we handed it to 10 Downing Street. Despite a lack of government action, we have engaged over 70 schools across the country who are actively participating in our School Food Champions programme, this allows students to take action to ensure that child health is a priority in their school canteens.

We also challenge the presence of junk food in our daily lives. Whether this is advertisements on social media or a lack of healthy food options on our high streets. One key example of this is the partnership between KP Snacks and ‘The Hundred’ cricket tournament. Junk food has no place in sports, and this ridiculous partnership drove us to create a Sports Sponsorship campaign. The kits of the cricket players are plastered with the logos of crisps packets, even though the tournament aims to get more children to pick up a bat and a ball. To prevent this from occurring across the country, members of the Bite Back Youth Board are reaching out to local sports teams asking them to support our campaign.

Matthew Wood, a student at Lancaster Royal Grammar School said, “As a cricket player myself, I believe that the partnership between ‘The Hundred’ and KP Snacks is a poor advert for cricket and sport as a whole. The aim of playing sport is to stay healthy and using cricket to advertise junk food completely goes against this.”

But what is the future of our food system? For me, a sustainable future is one where companies are held accountable for their actions because unhealthy foods are often the ones that have the biggest impact on the planet. So, it’s time to Bite Back and we need your help. Visit to find out how you can support our movement.

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